Barossa's Engagement with China - Export Ready
Barossa's Engagement with China (Export Ready) Program – release of new resources for Barossa growers and winemakers
The Barossa Grape & Wine Association (BGWA) has launched a valuable resource for growers and winemakers seeking to expand their presence in China.
With investment from BGWA and Primary Industries and Regions South Australia (PIRSA), the Barossa's Engagement with China Program report sets out the current trade in wine between the Barossa and China, provides insights into the preferences of Chinese wine-drinkers and how to reach them through both traditional and online marketing and opportunities for investment. A case study on the Swan Wine Group shows how Chinese investors in the Barossa have been able to develop and market wines for the Chinese market.
The full Barossa China Ready Program report is available via the Barossa Grape & Wine Association Members Toolkit. Please email firstname.lastname@example.org to request access.