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2014 Santos Tour Down Under "Put on a show for the Santos Roadshow"

11 January 2014

A competition to encourage communities, landowners and businesses to decorate regional roadsides will be a new initiative for the 2014 Santos Tour Down Under. “Creative roadside displays along the race route have been a feature of the Santos Tour Down Under for many years,” said Santos Spokesperson: Chris Marks, Senior Public Affairs Advisor.

“We are hoping our new competition, called the Santos Roadshow, will encourage people to participate in this fun community activity.” Santos is offering over $4000 for the Santos Roadshow.

Prizes will be awarded for the best entrant per stage, judged by a panel who will visit each entry. There will also be a “People’s Pick” award where the general public can vote on their favourite entry for each stage on the Santos Facebook site. All online voters will have a chance to win a night’s accommodation at the Hilton Adelaide including breakfast and parking.

An overall winner will be chosen by judges votes at the end of the race stages and online voters will also get to choose their favourite entry from the five stage winners. The roadshow displays can be constructed of any material, with the only criteria being that they need to reflect the themes of either cycling or natural energy and include either a Santos corflute sign or Santos bunting which can be collected from participating host councils.

The Santos Best Dressed Town competition will continue as it has in previous years. The Santos Roadshow is specifically for roadsides and properties outside of township boundaries. 2014 celebrates Santos’ fifth year as naming rights sponsor of this international event. Last year the Santos Tour Down Under attracted more than 760,000 spectators and received over 332 hours of national and international television coverage.

You can download a registration booklet at and there are three easy ways to register: • Online at • By phone, call Nicole Kinnear on 0405390678 or 83635634 • By post, 96 Fullarton Road, Norwood SA 5067

You can also download the brochure here.

FOR MEDIA ENQUIRIES PLEASE CONTACT: Nicole Kinnear Amplifi-­?id Tel: 0405 390 678 or Email: Nicole@amplifi-­? Photo opportunities can be arranged in each council area on request.

Background information Which Tour stages can participate in the Santos Roadshow?

Stages 1 – 5, Tuesday 21 – Saturday 25 January 2014 Stage 1: Nuriootpa to Angaston

Stage 2: Prospect to Stirling

Stage 3: Norwood to Campbelltown

Stage 4: Unley to Victor Harbor Stage

5: McLaren Vale to Willunga Hill

Where can displays be built? On roadsides, in paddocks, on buildings, on fences… So long as they are on the official race route, outside of the official township boundaries and they can be seen either from the track or by the Channel 9 Helicopter we’ll accept them. They will also need to comply with any Council guidelines and not restrict any access to roads or cause issues with visibility.

Each entry will need to feature either a Santos corflute or Santos bunting which can be collected from the participating councils – Barossa Council (Stage 1), Adelaide Hills Council (Stages 2 and 3), Victor Harbor City Council (Stage 4) and City of Onkaparinga (Stage 5) .

What types of displays will be accepted? The more creative the better! We don’t have any conditions on what the displays should look like, outside of the following judging criteria:

• Degree of effort that went into the display/decorations?

• Level of creativity

• Reflects the themes of cycling and/or natural energy

• Santos coreflute sign or bunting is displayed prominently as part of the display/decoration.

Can business owners promote their business at the same time? Yes, as long as the location of their display is on their actual business site.

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