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Barossa in the Digital Spotlight

17 June 2014

The Barossa will be in the digital spotlight in July when it hosts one of the world's leading digital tourism and social media events: #SoMeT14AU, Social Media Tourism Symposium.

Leading up to #SoMeT14AU, The Barossa Council will provide a series of free events to help local businesses leverage the exposure of #SoMeT14AU by establishing or developing their digital strategy and social media presence.

Sessions include Introduction to Social Media, Digital Resources for your Business, 3-D Printing in the Real World and a Business and Technology Expo.

“Digital business is the way of the future and we encourage local business people to take advantage of this unique opportunity to grow their business in the digital space,” said Barossa Mayor Brian Hurn.


Entry to all events is free, with registration pages set up for each event to estimate attendance, seating and planning purposes.

A single registration is requested per person, per event and attendees are welcome to attend any or all events and presentations.

To register visit or for individual events go to:



Tuesday, 1 July, 2014
10:00am – 12:30pm
Introduction to social media for business
Digital Enterprise Program

Everyone is talking about social media. Facebook, Twitter and YouTube are just a few of the social platforms out there. How do you know where to start with setting up social media presence for your business? Come along and find out!

  • Understanding the benefits of using social media
  • Understanding how the NBN will enable improved online community engagement
  • Key social media tools, what they’re good for and how to use them
  • The do’s and don’ts of social media
  • Examples of effective use of social media for not-for-profits


Thursday, 3 July, 2014
10:00am – 11:00am
Digital resources for your business
Forward IT

Forward IT provides information and free resources to assist South Australian businesses plan and grow ideas, and how the internet can help you run a small business. In this presentation, you will have an opportunity to see what Forward IT can do to help you and your business.

Information available from Forward IT includes the below and much more!

* developing digital business and marketing strategies

* e-Commerce

* Social media for business 

* Using digital images online

* Blogs and Forums for Business

* Tools for business: SurveyMonkey and MailChimp

* Websites, development and domain names


Tuesday, 8 July, 2014
10:00am – 2:00pm
#TechXpress - Business and Technology Expo
The Barossa Council

#TechXpress is a digital business and technology expo, running the week prior to #SoMeT14AU. At #TechXpress, guest speakers will present on a range of digital business focussed topics and local technology and service providers will be exhibiting products and services already available to Barossa businesses. Join us on the day and get involved in the conversation on social media by using the hashtag #TechXpress.

Presentation times, details and exhibitors are listed below to plan your day at #TechXpress:

10am – Richard Pascoe, Adelaide Techguy  presenting “Smart Apps for Smart Business”

11am – Tania Shirgwin, Bizeez Communications  presenting “Barossa Gourmet Digital Marketing”

12pm – Rhys Moult, The Polaris Centre presenting “WordPress tips, hacks and plugins for your business”

1pm – Chloe Reschke-Maguire, Yelp presenting “Getting online reviews to work for your business”

Exhibitors Include:


Thursday, 10 July, 2014
2:00pm – 4:00pm
3D Printing in the real world
Fab Lab

3D printing is a hot topic in the news and media but the details are seldom covered. In this presentation, Jake from Adelaide's FabLab will demystify and explain the full spectrum of 3D printing technologies and their respective applications. Join us for an overview of 3D printing technology, a discussion around what it can do for your business, live 3D printing demonstrations and the chance to see machines up close.

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