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Barossa Trust Mark Open For Applications

7 March 2014

Barossa Trust Mark Inc.
Media Release
Monday 3 March 2014

Barossa Trust Mark open for applications!

Eligible businesses in food, wine and tourism can now apply for a Barossa Trust Mark.
The online application process has opened from Monday 3 March – Monday 14 April. Successful applicants will be granted a license to use from 1 July 2014.

Barossa Trust Mark Inc. Chairman, Linda Bowes, made the announcement inviting financial members of Barossa Food, Barossa Grape & Wine Association (BGWA), and Tourism Barossa, to log onto www.barossa.com/trust-mark where a simple process can be followed to apply.
“This is a significant milestone for the region,” Ms Bowes commented. “Months of preparation, consultation and planning have led to this point. I’m pleased to advise that the Barossa Trust Mark Board is ready to receive applications.”
Launched to an international audience in September last year, the Barossa Trust Mark can be applied to wines, food and tourism experiences meeting criteria set against the five foundation pillars of: origin, quality, community, integrity and environment.

The Trust Mark is designed as a symbol for consumers to recognise as being a very special endorsement from the Barossa. The collaborative marketing platform has been developed in partnership between Barossa Food, BGWA, and Tourism Barossa and supported by Primary Industries and Regions South Australia (PIRSA).
An independent five-member Adjudication Panel will review all applications and provide a recommendation to the Board to license successful applicants.
As part of the consultation process nine ‘pathfinder businesses’ were involved in the program’s development.

Rockford Wines General Manager, David Kalleske, is encouraging other businesses to become involved with the program.
“We see long term value in establishing the Barossa Trust Mark and are proud to be one of the Trust Mark Pathfinders. It’s an opportunity to reinforce the quality and integrity of the region and give consumer’s confidence in choosing Barossa products and services which have earned the Trust Mark. The Barossa needs to continually strive to enhance our region and this is a fantastic way to show the commitment we make to quality, integrity, origin, community and environment.”

Another pathfinder business owner, Sharyn Rogers, added: “At Seppeltsfield Vineyard Cottage we promise our guests an authentic Barossa food, wine, heritage and hospitality experience. Working to fulfil the criteria for Barossa Trust Mark approval offers reassurance to our guests that our business keeps this promise. In our view the Barossa Trust Mark is an important initiative that will enhance the integrity of the Barossa Region.”

Application forms and details of the process are made via the regional website, www.barossa.com/trust-mark.

ENDS

Further information:
James March, CEO Barossa Grape & Wine Association, Mobile 0409 545 995 / james@barossa.com

To download the Media Release as a PDF, please click here

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