Jam Factory at Seppeltsfield to open in November
13 October 2013
Seppeltsfield and JamFactory have announced the opening of the much anticipated art studios and retail space at the Barossa estate as Saturday November 2nd, to be officially opened by the South Australian Premier, Jay Weatherill.
The collaborative tourism project will see an 1850s stables building at Seppeltsfield redeveloped to house studios and workshops for up to 12 artisans in residence, along with a retail outlet showcasing JamFactory’s renowned contemporary art pieces. The studios will be designed to enable an interactive viewing of artisans at work including metal, jewellery and leather specialists, as well as offering a public exhibition space to complement the JamFactory’s Morphett Street and Rundle Mall galleries.
The studios have been supported the Federal Government Department of Resources, Energy and Tourism via a Tourism Quality Projects (T-QUAL) grant, which assisted with a $100,000 injection matched dollar-for-dollar by Seppeltsfield.
Barossa Valley builders, Bartsch Homes, were commissioned by Seppeltsfield and JamFactory to manage the redevelopment of the stables building, which has involved several special projects to recycle or repurpose winery materials in the studio’s design. This includes the re-use of 500kg slate fermentation lids - previously used in the winery’s Gravity Cellar - as pedestrian paths, as well as two large vinegar vats as display alcoves.
Seppeltsfield Managing Director, Warren Randall, says the opening of the JamFactory studios is a significant milestone in the estate’s tourism plans. “We are thrilled to welcome the co-location of JamFactory to Seppeltsfield, aligning two South Australian icons and bringing new layers to the Barossa’s tourism offer”, said Mr Randall. “It will be a pleasure to work alongside JamFactory’s board and management to provide new opportunities for local artists, craftspeople and designers to showcase their talents at Seppeltsfield,” he added.
The launch of the new studios at Seppeltsfield also coincides with JamFactory’s 40th anniversary, which has been celebrated with the release of a limited edition 1973 Vintage Tawny. The 40 year old Tawny drawn from Seppeltsfield’s Centennial Collection has been encapsulated by the JamFactory in bespoke hand-blown glass bottles. Only 40 bottles have been released, available for $400 each, with proceeds going towards the studio developments at Seppeltsfield.
Following official proceedings on Saturday November 2nd, the JamFactory Studios at Seppeltsfield will be open to the public on Sunday 3rd November.
JamFactory at Seppeltsfield will be open 7 days a week from 11am - 5.00pm, located within the Seppeltsfield estate - Seppeltsfield Rd, Seppeltsfield SA 5355.