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Launch of the Barossa Trust Mark

19 September 2013

BAROSSA TRUSTS ITS PROMISE

Thursday 19 September 2013

Last night at Hutton Vale near Angaston, members of the Barossa community launched a world first for recognising the achievements of best-practice regional food, wine and tourism experiences, the Barossa Trust Mark.

Under the headline, Barossa Trust Mark – Our Promise Kept, the mark will be a logo granted under licence for companies, products and experiences that demonstrate exemplary achievement and distinction across five areas of value creation in the food, wine and tourism sectors: origin; quality; integrity; environment and community. The licence will be granted on a 12-month cycle and requires annual renewal, ensuring that only the most up-to-date and achievement-oriented businesses are recognised as at the region's vanguard for food, wine and tourism. 

Chairman of the Barossa Trust Mark Incorporation, the owning and governing body of the Barossa Trust Mark, Linda Bowes explained: "The possibility of marketing food, wine and tourism together has been apparent for many years, but this is the first time that the representative bodies of these sectors have come together to establish and promote one common aspirational mark for all consumers to recognise.

"The Barossa Trust Mark not only attests to origin, but also recognises a commitment to other cues which we believe are of increasing importance to the discretionary spend of consumers around the world, namely quality; integrity; environment and community. Ultimately, the Barossa Trust Mark will become the region's definitive endorsement of its leading products and experiences, and will provide consumers with an immediate assurance of not just place, but also of method and purpose," Bowes concluded.

Last night's launch at Hutton Vale was presided over by Minister Gail Gago, and included the promotion of nine 'pathfinders' of the Barossa Trust Mark.

For further information on the Barossa Trust Mark pathfinders, the Barossa Trust Mark principles and criteria, and for general media enquiries, please contact:

Paul Henry
winehero consulting ltd
paul@winehero.com

+61 400 878 728

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