BAROSSA VISITOR INFORMATION CENTRE

66-68 Murray St Tanunda SA 5352
T. 1300 852 982 (within Australia only)
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Proof is in the Produce

24 July 2012

Saskia Beer’s Barossa Farm Produce was founded on the humble chook. Fifteen years on, her superior flavoured,
free-range birds are the choice of leading chefs and discerning home cooks, and now the judges of the 2012 delicious.
Produce Awards, who this week awarded her Barossa Chooks a medal.

Barossa Farm Produce was the sole medallist to be recognised for chicken amongst a colourful and diverse list of
nearly 2000 producer nominations from around the nation.
“To be singled out by an esteemed gathering of food industry critics and leaders is testament to our passionate and
focused efforts to farm birds in a sustainable environment,” Saskia said.

Through maintaining close relationships with her local farmers, Saskia can control flavour and texture by managing
every step of the process: diet, exercise, sunlight hours, and the age of the birds.

The Barossa Farm Produce diet is completely vegetarian and corn based which provides higher energy to the bird
resulting in an increased fat layer that delivers a softer texture to the flesh and optimum flavour.

“It’s a very expensive diet and there has been much trial and error to get to where we are today. An accolade such
as this reminds me it is worth it in the end.”

Saskia Beer’s Barossa Chook range extends beyond the whole chook (ranging in 1.5-3.5kg), and includes Marylands
and breasts, stuffed ballontines, sausages, terrines, rillettes, pies, and smoked chicken.

The 2012 delicious. Produce Awards was held at Stokehouse, Brisbane, and judged by some of the country’s leading
chefs, industry experts and food writers, including Matt Moran, Cheong Liew, and Alla Wolf-Tasker.

Since launching in 2005, the delicious. Produce Awards have encouraged, showcased and rewarded Australian
producers, building awareness of culinary regions and recognising fresh, seasonal food that is produced with
integrity. Now in its seventh year, the Produce Awards have received growing support from producers, chefs and
readers, reinforcing the increased demand for information about quality Australian produce.

The judging panel also recognised a trend amongst small producers to sell directly to consumers through farmer’s
markets and online mediums, strongly influenced by the growth of social media and blogs.

Saskia Beer’s Barossa Chook range can be sourced direct by contacting Barossa Farm Produce on (08) 08 8562 3100,
or by visiting Saskia’s stall every Saturday morning at the Barossa Farmer’s Market. For stockists, recipes, and other
products by Barossa Farm Produce, visit www.saskiabeer.com.

This release prepared by Mel Routledge Communications. For more information, images, stockist details or to
speak with Saskia Beer, please contact: mel.routledge1@gmail.com / 0402 000 697

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