Tourism Barossa

Tourism Barossa works to promote the region as an appealing destination and supports best practice delivery of experiences, accommodation and service.

Tourism Barossa is funded by the industry, through a membership strategy, as well as by The Barossa Council, Light Regional Council and South Australian Tourism Commission (SATC). The organisation works closely with all funding partners and regional stakeholders while carrying out the actions of the Barossa Destination Action Plan.

A full-time Regional Tourism manager is supported by a Board of representatives from across the region who have marketing and business skills, knowledge of the tourism industry, a strategic planning focus, the ability to influence and generate support from within the industry, key stakeholders and industry peers.