About Tourism Barossa

Tourism Barossa Incorporated is responsible for destination marketing and management and is a bridge between tourism operators, national and state tourism bodies as well as local government. Tourism Barossa Incorporated (TBI) is a not-for-profit, financially independent Regional Tourism Organisation. TBI is funded through industry membership, The Barossa Council and Light Regional Council as well as the South Australian Tourism Commission (SATC).


More information and visitation statistics can be accessed here...

Regional Profile (PDF 7605kb)