Barossa Trust Mark
WHAT is the Barossa Trust Mark?
The Barossa Trust Mark is a mark of integrity; of an aspirational standard set by the Barossa region and showcased to the world.
It is founded on the values of origin, integrity, community, quality and place and offered to food, wine and tourism products that evidence these values.
It signifies that the food, wine or tourism offering is one that meets a standard of excellence and on which consumers can rely.
WHO can use the Barossa Trust Mark?
Food, wine or tourism products that meet criteria set by the Barossa Trust Mark Inc. are eligible to apply to use the Barossa Trust Mark.
Any product for which Trust Mark use is sought must represent that which is quintessentially ‘Barossa’ and made or provided by a Barossa-based business that has been in operation in the region for at least 7 years.
The Trust Mark will only be applied to individual products that meet a standard of excellence as established by the applicable Integrity Criteria.
The business producing or offering the product must support the foundation values of the Barossa Trust Mark Inc..
WHO owns the Barossa Trust Mark?
Barossa Trust Mark Incorporated (“BTM Inc”) is a not-for-profit incorporated body representing the food, wine and tourism sectors of the Barossa region.
BTM Inc. is the owner of the Barossa Trust Mark and managed by the Barossa Trust Mark Board (“the Board”).
Applications to use the Trust Mark may be made by Barossa-based businesses that produce a food or wine product, or provide a tourism experience.
The Trust Mark Pillars
Origin - our place
Integrity - our purpose
Quality - our ambition
Environment - our responsibility
Community - our belonging
The Trust Mark Principles
The three aspirational principles on which the Barossa Trust Mark is founded are:
1 To establish the Barossa as Australia’s leading regional destination for food, wine and tourism on a global stage.
2 To promote the Barossa community as a dynamic environment for thought leadership, commercial investment and cultural exchange.
3 To champion the production values of quality, origin, authenticity, environmental stewardship and community in all of Barossa’s goods, services and experiences.
Click to read the Barossa Trust Mark Media Release
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