The Barossa: Generations
Generations is the connective tissue that holds together the past, the present and the future of the Barossa. By extension, it is also the link between the old, the new and the as yet un-realised. It may be a bloodline, a shared point of origin, an inheritance or simply a commonly-held belief. The benefit of ‘Generations’ can be found among the families, the vineyards, the history and the wine stories of the Barossa.
In an era of increasing cultural and commercial alertness, modern Australians are more inclined than ever to search to understand the how, why and where of origin. In the evocative, indigenous place names of the region – Tanunda, Nuriootpa, Eudunda and Kapunda – and among the next generation of its community, Barossa can find a careful restitution with its past that will help to shape its future. The Generations theme provides a solid foundation of conversation and exchange, whereby all of the region’s perspectives can be shared in the pursuit of unity, integrity, courage and quality.
Ultimately, the potential to mix the old with the new, and for each to inform the other’s purpose, is only important if it results in the Barossa achieving what it surely must: exceptional wines with an unmistakable regional signature; an authentic and contemporary food culture built on traceable, local produce; and a visitor experience that is unmatched for warmth and generosity anywhere else in the world.