ATDW Resources
Barossa.com attracts thousands of visitors every month, making it the region’s go-to destination website. It’s where people dive into Barossa wine, map out cellar door visits, choose where to stay, and lock in must-do events. An ATDW listing puts your business right in front of them at the moment they’re dreaming, planning, and organising their Barossa visit.
Connect with thousands
Your ATDW listing feeds directly into Barossa.com, the region’s most-visited website, with thousands of potential visitors browsing & planning each month.
Showcase the Barossa
Your listing helps tell the story of Barossa through wine, food, events, and experiences. The richer and more engaging your content, the more you inspire people to visit and explore.
The bigger picture
Every listing contributes to the overall performance of Barossa.com, helping visitors see the depth and variety of the region. Together, we make it easy for people to dream, plan, and organise their trip.
Setup guides
Compiled by ATDW, these instructions make it easy to optimise your listings for maximum impact.
Tips & tricks
Use these tips to optimise your ATDW listings for Barossa.com.
Treat each listing like its own page
Open with a short intro. Start the description with 2 to 3 clear sentences that explain who you are and what you offer. Give context first, details later.
Structure your description
Group related ideas. Move from high level story to specifics in a logical order. Avoid jumping back and forth between topics. Use ATDW’s AI prompt to create engaging content.
Name your listing correctly
Use your business name only. Do not add features, benefits, or location names unless they are part of your brand. Example: use “Accommodation Example”, not “Accommodation in Barossa with fireplace”. Barossa Australia may edit names for consistency across the site.
Keep time sensitive details in the right fields
Do not include prices or opening times in the description. Use ATDW’s Price and Opening Hours sections so information stays current.
Opening hours and closures
Enter standard hours and add dates you are closed for public holidays or seasonal breaks. Set a reminder to review this information. Accurate details build trust.
Images that work
Most listings support up to 10 images. Use all available slots. Give each listing a unique hero image and, ideally, a unique set of supporting images.
Keep listings current
Listings that are not modified in ATDW within 12 months expire and drop off Barossa.com and southaustralia.com. Set a recurring task to review all listings and all sections.
Events vs things to do
Events are one off or recurring for a limited period with defined dates. Seasonal offerings available daily should be listed as an experience, not an event. If a seasonal experience stops outside its season, set a reminder to disable the listing.
