About the BTM Board

The Barossa Trust Mark Inc. (BTM) is an incorporated association that acts as the owner, custodian and administrator of the Barossa Trust Mark on behalf of the Barossa region's wine, food and tourism sectors.  The three members of the BTM are: Barossa Grape & Wine Association, Food Barossa Inc. and Tourism Barossa Inc.  The BTM Board is made up of the Chairs of the three regional associations or their nominated representative.

The Board is responsible for strategy and policy, ethical oversight and governance, and administration of the program.  The Board is advised by an independent Adjudication Panel in regard to granting a Barossa Trust Mark and is supported by a part-time secretariat.

The current membership of the BTM Board is:

  • Chris Pfeiffer - Tourism Barossa (Chair)
  • Michael Wohlstadt - Food Barossa
  • Allister Ashmead - Barossa Grape & Wine Association

The Barossa Trust Mark Marketing Advisory Group is a mechanism for representing the interests of the industry associations and the licence holders to the Board, and for advising the Board on marketing strategy for the Barossa Trust Mark.

For more information please contact the secretariat on (08) 85630650.