Barossa Australia
Established in 2022, Barossa Australia is the association that represents three key sectors to the Barossan way of life, it’s economy, communities and its globally recognised brand. Grape-growers, winemakers and tourism operators are joined collectively by Barossa Australia to achieve a thriving and sustainable icon of wine, food and tourism for the region.
With over 1,000 contributors, a vibrant and diverse board, industry-led committees and passionate staff – Barossa Australia is a progressive, determined and respected association across Australia and internationally.
Barossa Australia's role
Brand Barossa
We enhance and uphold the brand that represents our region so that it sits alongside the world’s best regional brands. We seek to expand its sphere of influence to drive preference for, connection with and ongoing advocacy for our products and our region.
Driving demand
We act on behalf of Barossa so that its products and services are sought after across the world. We engage and inspire customers and consumers in compelling and interesting ways to achieve sustained growth and market share.
Intelligence & capability
Our goal is that Barossan’s are well informed, capable and resilient. We do this by being a progressive organisation and experts in our sectors. We prioritise and invest in high quality information and data that is shared with the region and our members.
Regional leadership
Barossa Australia is a trusted and respected voice that leads and advocates on behalf of the region. We have a clear understanding of regional needs and areas of importance. We work alongside key stakeholders for the benefit of the region.
Team
Scott Hazeldine
Chief Executive Office
Here to guide the big picture — strategy, partnerships, and making sure Barossa’s voice stays strong, clear, and future-focused.
Ruby Stobart
Head of Brand & Marketing, Regional Tourism Manager
Come to me with any ideas about how we get more people buying, visiting, and talking about Barossa — I’m here to grow demand and protect our brand.
Nicki Robins
Viticultural Development Manager
Supporting our growers with insights, tools and practical help — if it’s happening in the vineyard, I want to know about it.
Annabel Mugford
Head of Wine Education & International Market Development
Championing Barossa’s reputation on the global stage — I lead wine education and market programs that connect Barossa to the world.
Emma Rowe
Finance Manager
I bring the numbers together to make sense, keep the finances on track & our goals in sight.
Justin Conceicao
Partnerships Lead
Working with members and partners to create meaningful collaborations that support and strengthen the Barossa community.
Kate Growden
Membership & Events Officer
Here to support our members and bring people together — from events to onboarding and everything in between.
Stoewie van den Bulk
Digital Marketer
I keep Barossa visible online — managing Barossa.com, digital campaigns, and making sure we’re easy to find and great to engage with.
Andy Ellis
Content & Communications Officer
Telling Barossa’s stories across every channel — I’m here to craft words and visuals that connect with our audiences.
Monica Hage
Office Manager
Keeping the wheels turning — come to me for office support, events, Barossa Wine School visits, or anything you’re not sure where to direct.
Barossa Australia Board
- Kevin Scarce – The Honourable Kevin Scarce AC CSC
- Scott Hazeldine – CEO Barossa Australia
- Stefan Jury – Principal Jones Harley Toole Lawyers
- Marc Allgrove – Evans & Ayers
- Jon Durdin – Managing Director Seppeltsfield Road Distillers
- Will Holmes – Woodbridge Farms
- John Lienert – Director, Proprietor, Viticulturist Lienert Vineyard & Jack West Wines
- Courtney Ribbons – Supply Chain Operations Manager Vinarchy
- Amelia Nolan – Managing Director Alkina Wine Estates
- Geraldine Frater-Wyeth – Founder, Owner & Director Le Mas Barossa
Committees
Grape Committee
- Brad Currie – Vineyard Manager Food & Beverage Australia (FABAL)
- Evan Gobell – Proprietor, Viticulturist Stonewell Cottages & Vineyards
- Trent Burge – Owner Corryton Burge & Barossa Boy Wines
- Jack Scholz – Viticulturist, Winemaker The Willows Vineyard
- Paul Thomas – Finance & Administration Manager Dimchurch Vineyards
- Julie Ashmead – Winemaker Elderton Wines
- Darren Westlake – Proprietor, Viticulturist Westlake Vineyards
Carol Riebke - John Lienert – Director, Proprietor, Viticulturist Lienert Vineyard & Jack West Wines
- Adrian Hoffmann – x WGCSA by invitation
- Nicki Robins – Viticultural Development Manager Barossa Australia
Wine Committee
- Courtney Ribbons – Supply Chain Operations Manager Vinarchy
- Matt McCulloch – Managing Director Langmeil Winery
- Ben Welland – Owner Welland Wines
- Belinda Hughes – Winemaker Rieslingfreak
- Lauren Mudge – Head of National Sales and Marketing
- Jean McIntyre – Project Manager Wine Innovation Vinarchy
- Tim Pelquest-Hunt – Chief Winemaker Orlando
- Mitch McKenzie – Head of Direct Business Chateau Tanunda
- Andrew Cockram – Winemaker Peter Lehmann Wines
- Scott Hazeldine – CEO Barossa Australia
Tourism Committee
- Bridgette Hasting – General Manager Barossa Helicopters
- Jenny O’Brien – Owner Barossa Wellness
- Lisa Anderson – Manager Tourism Hospitality Hill-Smith Family Estates
- Michael Krueger – General Manager Barossa Weintal
- Tony Tscharke – Owner Barossa Unique Tours
- Zoe Wilde – Precinct Manager JCVC and St Hugo
- Pippa Merritt – Marketing Manager Corryton Burge & Barossa Boy Wines
- Luke Willis – Direct to Consumer Manager Two Hands Wines
- Scott Hazeldine – CEO Barossa Australia
Contact us
Barossa Australia
The Barossa Cellar
991 Stockwell Road
Vine Vale
SA 5352
+61 8 8563 0650
[email protected]
Postal address
PO Box 420
Tanunda
SA 5352
Thank you to our valued sponsors
