Wine enthusiasts, investors and wine makers came together on Friday 21 April for the biennial Barossa Wine Chapters Auction, taking place at the historic Chateau Tanunda in South Australia’s Barossa.
Presented by Barossa Grape & Wine Association and supported by Langton’s Fine Wines, the live auction saw a total of 30 lots from Barossa’s most prestigious and renowned wineries auctioned by Auctioneer and Baron of the Barossa, Andrew Caillard MW. Held over a three-course lunch catered by Barossa favourite Elli Beer, the 30 lots set many records after sales to both local and absentee bidders. The 2017 Barossa Wine Chapters Auction also included an online auction of 160 lots, closing at 7pm on Friday 21 April. The live auction and online auction total sales equaled $245,000 inclusive of Buyer's Premium, with a 100% clearance rate for the live auction. The total was an increase on the last auction, held in 2015.
For the first time this year, wine lovers the world over could experience the electricity of a live auction, with the Barossa Wine Chapters Auction live streamed globally through Langton’s Website and Barossa Dirt Facebook page. These viewers included a group of wine investors watching from Langton’s in Hong Kong, tuning in to place their bids and watch the action unfold. Over 260 people bid in the online auction, with 227 tuning in for the live stream. There were 100 bidders registered specifically for the live auction. 7.6% of registered bidders were female, which was above average participation rates in other auctions.
Highlights from the auction include the sale of 6.0L Imperial bottle of Penfolds Bin 95 Grange Shiraz 2010, making a staggering $62,910. The successful bidder had previously purchased the 2009 Penfolds Grange Imperial in the 2015 auction, which was donated to a Chinese charity auction where it sold for nearly double the amount he purchased it for, with all proceeds going to the charity.
Records set included the sale of the Penfolds Bin 60A Coonawarra Cabernet-Kalimna Shiraz 1962 750ml bottle, sold for an auction record of $14,562, nearly double the last highest price of $8,155. In the online auction, the Penfolds Bin 7 Coonawarra Cabernet-Kalimna Shiraz 1967 750ml bottle sold for a record $3,903.
The Once in a Lifetime Henschke Hill of Grace Experience, which includes an exclusive tour for two and a set of rare Hill of Grace Magnums and a Double Magnum, sold for a remarkable $19,805. Other impressive results included the Torbreck The Laird Shiraz 2012 Double Magnum, which sold for $7,689. Many records were set, including the Rockford Basket Press Shiraz 1996 Imperial selling for $5,592, a significant increase since it was last auctioned by Langton’s. It wasn’t just red wine attracting attention though, with The Ultimate Riesling Collection, a collection of 81 Riesling’s from 27 wine producers making $4,893 – more than twice the catalogue estimate.
Further highlights of the online auction included the Yalumba’s The Octavius Old Vine Shiraz 12 Bottle Mixed Set, presented in a unique Octave barrel, which sold for $5,592. The Peter Lehmann Personal Cellar 12 Bottle Mixed Set sold for $5,825.
Auctioneer Andrew Caillard MW said of the auction; “This would have to be the most buoyant, fully supported Barossa auction in history. The results illustrate a belief amongst both Barossa wine makers and international buyers that the Barossa is, and will be, the classic wine region of Australia for years to come.”
This year’s auction also saw the introduction of the Barossa Seal of Provenance, in an effort to combat wine counterfeiting. All bottles sold through the auction featured this tamper proof Seal of Provenance, featuring a unique code as a point of verification for the life of the wine. The seal will protect the security and integrity of the bidders investment.
Net proceeds of the Barossa Wine Chapters Auction will go to the contributing wineries, Barossa Vintage Festival, nominated charities such as the Peter Lehmann Arts and Education Trust, and further development of the auction.