Becoming a member of Tourism Barossa

Thank you for your interest in becoming a member of Tourism Barossa Inc.

Tourism Barossa exists to support and develop the tourism sector in the Barossa by assisting our members with training and capacity development across trade, marketing, tourism product developmen and exposure through marketing platforms such as, the Barossa Visitor Guide and Barossa Touring Map. Tourism Barossa also acts as a conduit between our members and our State (SATC) and Federal (Tourism Australia) counterparts.

We support and serve our members, partnering together to strengthen the local tourism economy.

We invite you to consider becoming a member of Tourism Barossa and begin taking advantage of the opportunities membership offers. A comprehensive list of Member Benefits is included in the prospectus, and our dedicated Membership Project Officer, Jenny O'Brien, is available to assist with any further information that you may require. For further information on Tourism Barossa membership and a copy of our membership prospectus please contact Jenny O'Brien


Tourism Barossa is grateful for the many tourism operators who support tourism within our region, through annual membership of Tourism Barossa. Our members are important funding partners in Tourism Barossa’s activities, along with The Barossa Council, Light Regional Council and the South Australian Tourism Commission.

These partnerships enable Tourism Barossa to deliver on our key priorities of:

  • Destination Development (providing advice about best business practice, as well as planning for a sustainable growth across the local tourism industry).

  • Destination Marketing (the promotion of the region to potential domestic and international visitors, media and trade); and

  • Development of Barossa Festivals and Events


In 2017, Barossa Grape & Wine Association (BGWA), Tourism Barossa (TBI) and Barossa Food (BF) worked together and updated the collaborative Barossa Brand. Successful branding is all about consistency of messaging, logo usage and application. Using the Barossa brand as outlined in the Barossa Brand Guidelines will assist in achieving our combined aim of positioning Barossa as Australia’s Global Wine and Food Region.  

We encourage you to look to the Barossa Brand to inspire you in your own branding and consider ways in which the Barossa Brand assets can support your brand. Please view the Barossa Brand Guidelines here.   

To apply to access the Barossa Brand assets or use the Barossa logo, please contact us or email  

Acknowledgement of Country —

The Barossa is located on the traditional lands of the Ngadjuri, Peramangk and Kaurna people